About Laurie
A strategy-first marketing expert for businesses that want clarity, momentum, and results.
Laurie is the Fractional CMO and Marketing Strategist behind Marketing That Delivers — helping service-based businesses move from scattered to strategic.
Hi, I'm Laurie
Laurie Katapski
Fractional CMO + Marketing Strategist · Marketing That Delivers
I help established service-based businesses and coaches simplify their marketing, tighten their processes, and move forward with a clear plan — without chasing every tactic or reinventing the wheel every month.
If your marketing feels busy but not effective, there's a reason. Most business owners don't need "more ideas." They need a focused direction, priorities, and a system they can actually execute.
That's where I come in.
What I do
For businesses that are great at what they do — but marketing has gotten scattered.
I work with clients who have grown their business but find that marketing has become inconsistent, harder to manage, or disconnected from real goals.
Together, we create:
- A strategic marketing foundation tied to real business goals
- Clear positioning and messaging — so your audience gets it quickly
- Simple, repeatable processes so execution doesn't depend on motivation
- Prioritized marketing plans that fit your time, team, and budget
- Marketing team direction and support to keep things moving and accountable
In other words: I help transform your marketing mayhem into marketing momentum.
Where I've been
30+ years of marketing from the inside out.
I've spent over three decades in marketing roles across organizations of different sizes — which means I understand marketing from brand strategy and planning all the way through execution, team leadership, and what it takes to build a cohesive brand.
My early "marketing career" started long before I had a title. Growing up in Orange County, California, I was always building something — selling handmade creations door-to-door, organizing neighborhood events, even writing a neighborhood newspaper. That same mix of creativity and follow-through carried into my professional life.
I built my career in the restaurant and hospitality space, leading marketing for well-known brands with deep exposure to the full customer experience and the realities of driving revenue in competitive markets.
Eventually, I started Marketing That Delivers to bring that expertise to the businesses that need it most: strong operators who want smarter marketing, not more noise.
Brands I've led marketing for
O'Charley's · Perkins · Marie Callender's · Kona Grill
and others across the restaurant + hospitality space
Experience spans
- Brand Strategy
- Marketing Planning
- Team Leadership
- Campaign Execution
- Positioning + Messaging
- Revenue Growth
How I work
Strategic, thorough, and highly practical.
I bring my professional acumen to the table and adapt to best leverage it with each business I work with — because every business is unique. I'm the person who will:
Ask the right questions — even the "obvious" ones that often uncover the real issue.
Connect the dots across your brand, offer, audience, and channels.
Build a realistic plan that actually fits your business — not a generic template.
Execute with structure and accountability so things keep moving.
"Clients tell me they value my ability to focus on high-impact initiatives, making their marketing far more strategic and efficient — along with keeping projects moving at the level of detail needed."
A little more personal
Phoenix-based. Trail-loving. Coffee-dependent.
I'm based in Phoenix, Arizona — the Valley of the Sun — and love being able to hike and be outdoors year-round (summer included, as long as you get out early).
I frequent the many running, hiking, and biking trails nearby, along with local coffee hangouts — non-negotiable when I need a change of scenery.
My home office sidekicks are Dixie and Gizmo, who provide equal parts supervision and comic relief.
Want to see if we're a fit?
Ready for clarity in your marketing direction?
If you're ready for a plan you can stick with and stronger execution, I'd love to help. Reach out and tell me what you're working on — and we'll figure out how I can help.
Book a Momentum Call
A focused 30-minute conversation to identify where you are, where you want to go, and whether working together makes sense.
- 1Tell me what you're working on
- 2We identify your biggest marketing gap
- 3We figure out your best next step